The normal activities that we all enjoyed just months ago, such as travelling, eating out, shopping and even sending our kids to school, have been temporarily halted. Our houses double up as offices, schools and the center of our social lives. However, without the...
COVID-19 is dramatically changing the way people live in the UK. The government rules regarding self-isolating and social distancing have meant that significantly more people are remaining at home, choosing not to make journeys outside, and consuming significantly...
The marketing world is an ever-changing place, especially digital marketing, and with a new year, not to mention a new decade, we take time to look forward at the ways in which it’s set to change in 2020. Social content strategy First thing’s first, if your brand...
As a small business owner, you are responsible for most if not all the areas of your business, and this can drain a lot of your resources and energy, thus making you unable to focus on marketing. To circumvent such issues, you have to develop effective strategies that...
Social media is now an essential consideration for all businesses – in fact it’s one of the most powerful tools in any business’ arsenal, and the foundation of both online marketing and communication. Choosing the right social media platforms to...