As a small business owner, you are responsible for most if not all the areas of your business, and this can drain a lot of your resources and energy, thus making you unable to focus on marketing. To circumvent such issues, you have to develop effective strategies that can help place your business on the map while keeping you ahead of your competitors. The following are some of the ideas you can incorporate in your marketing strategy: 

Utilize social media 

When looking for a marketing channel that is ideal for your business, you should first take into account your target customer and the products you are offering. For instance, if you are offering B2B services, you might consider leveraging sites such as LinkedIn where you are likely to connect with potential buyers. In case it is a clothing line that you want to promote, social media sites, such as Instagram, are quite effective. Social media has been ranked as one of the platforms where you can find potential customers more so due to its proliferation among the younger generations. The bottom line should be to gain as many clients as possible with little investment. 

Capitalize on email marketing 

Email marketing is increasingly becoming a preferred way of communicating with customers. In fact, 83 per cent of survey participants voted email as their channel of choice to receive promotional messages. This method requires you to first turn prospective customers to known contacts. Once you have access to their emails, you can incentivize them to purchase your products by giving offers, free shipping, or an extra free package for every product bought. This way, you are sure to catch the attention of some of your targets. More importantly, focus on building a relationship with them as it will translate to sales as you continue engaging them. 

Get a Google My Business (GMB) page 

GMB has become a reliable channel for marketing businesses and products in the recent past. It is a free platform where you can drive customers to your site while managing any information about your business. Customers can also leave reviews, make orders, and offer insight on relevant issues. Lately, Google has incorporated a feature where one can post pictures, making it easy for sellers to advertise their goods. Having a well-optimized page is imperative if you want your business to appear on the first page. In any case, more than 80 per cent of shoppers are purchasing goods online which makes GMB the next big platform for small business owners.