The normal activities that we all enjoyed just months ago, such as travelling, eating out, shopping and even sending our kids to school, have been temporarily halted. Our houses double up as offices, schools and the center of our social lives. However, without the daily commutes and hectic schedules, we are now being allowed to slow down, finding more time to spend together as families and finding new ways to keep in touch and share experiences virtually with friends and loved ones that are further afield.
From a media perspective, the effects of lockdown have already been profound. The volume of TV viewing has jumped significantly by 22% since lockdown began, according to BARB.
Thinkbox, the marketing body for commercial TV in the UK, have recently commissioned Ipsos MORI to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.
Here are the main 5 points that advertisers can take away: