Marketing without analysis is like sailing without a compass – you might be moving, but are you heading in the right direction? While it may seem like an obvious step for most businesses to include clear metrics to understand which campaigns are working and which...
As a small business owner, you are responsible for most if not all the areas of your business, and this can drain a lot of your resources and energy, thus making you unable to focus on marketing. To circumvent such issues, you have to develop effective strategies that...
