If you are thinking about advertising your business or brand through the medium of cinema advertising, here is a complete guide, including the benefits, costs and formats of cinema advertising.
If you have ever watched a movie on the big screen, you will have seen a cinema advert. These occur before the trailers and the film and are a great space for businesses to advertise their services in an intensified way.
How many people go to the cinema?
Although some may believe that the cinema has gone out of fashion, or that the rise in online streaming services has reduced demand for the big screen, you would assume wrong. The cinema industry is still huge. In 2019, 176.1 million people bought a ticket for the cinema. Although this decreased significantly in 2020, with only 44 million cinema admissions, this was as a result of lockdown restrictions due to the coronavirus pandemic.
Because so many people still go to the cinema, it is a prime place for businesses to advertise, even today.
Why use cinema ads?
There are many different reasons why movie advertising can be so beneficial. Here are some of the advantages of movie advertising:
You will be showing to a captive and engaged audience: unlike television, where audiences are rarely entirely engaged, the cinema is a different experience. At the cinema, individuals are more likely to engage (without the distraction of phones or talking) with adverts. They can’t skip, swipe or exit a cinema advert, meaning that they must watch it in its entirety. The more captive your audience is, the more likely they are to remember and use your business.
You can attract the right audience: movie adverts allow you to specifically target the audience you want to attract. Because cinemas show a wide variety of films, each has its own specific target audience, which you can use to your advantage. For example, an animated film for children is the perfect place to advertise toys or products for parents. Picked just right, cinema advertising can increase memory retention rates and revenue to your business.
You can make the most of the cinema space: the cinema is the perfect space for advertising because you can really make the most of the integrated systems, such as the sound systems and visuals. If your advert makes the most of surround sound and the incredible visuals, your advert will stand out from the rest.
You have longer to tell your story: adverts on television are less likely to stick in people’s minds because they are distracted. Because there are no distractions in the cinema, you can take advantage of this by telling a longer story without losing the viewer’s attention.
Cinema advertising costs
Cinemas charge different prices to advertise on their screens. Depending on the length of the advert, movie of choice and how many months you want the advert to run, costs can vary from hundreds to thousands of pounds. Therefore, the cost is something that you need to consider when designing a cinema advertising campaign. However, at TMH media, all of our packages are affordable, starting at £5,000 + VAT + production.
Cinema advertising formats
When designing your cinema advertising campaign, there are a number of different formats you need to consider. Here are some of the most common cinema advertising formats to consider:
On screen still image: before the moving adverts begin, cinemas usually advertise a space where businesses can advertise a still image of their choice. These are usually displayed on a loop of different brands, and this loop can run for 5 to 20 minutes before the videos begin. This is a cheap way to advertise your company on the big screen. However, it is important to note that this is a less effective way of advertising, as the advert is much less likely to stick in the viewer’s mind.
On screen video: this is the most common type of cinema advertising, and it is also one of the most effective. These adverts work just like television adverts. You create a video that highlights your business or your product in an interesting and vibrant way, and it will be displayed on the big screen before the movie trailers begin. You can choose the length of video you want, although prices will increase the more time you request.
Cinema advertising statistics
If you need more information about the importance of cinema advertising, here are some of the most important statistics regarding cinema advertising:
According to Statista, in 2020, cinema advertising spending was at a low at £54.7 million. This was due to the fact that cinemas were forced to close as a result of the coronavirus pandemic. However, it is expected to see a growth of 266.8 percent in 2021.
According to Statista, Netflix has had very little impact on the cinema industry. According to the admission figures, there has been no significant decrease in the amount of people who go to the cinema since Netflix gained popularity.
The number of cinemas in the UK has been increasing slowly since 2015. Today, there are 843 cinemas across the UK, 100 more than there were 7 years ago.
Create your perfect cinema advert today
As the statistics above show, cinema is certainly not a dying tradition. Therefore, it is the perfect place to highlight your business. But you can’t craft a vibrant and captivating advert without the help of experts. At TMH Media, we are experts at all different forms of cinema advertising. Whether you want a major video advert or you want your information printed on tickets or on 6 sheets in the foyer, call our experts today on 01206 241014 to find out how we can create an exciting and effective cinema advertising campaign for your business.