I’ve always been fascinated by how some ads just seem to stick with you, you know the ones that catch your eye while you’re waiting at the bus stop or walking through town? That’s the power of D6 digital billboards. Think about the brands that always manage to stand out, Pepsi, McDonald’s, Nike, their ads are everywhere, and it’s no coincidence that they use D6 billboards to keep their message front and centre.
I’ve seen firsthand how effective D6 billboards can be for brands trying to make an impact. Whether it’s a local business wanting to raise awareness or a national brand launching a new product, D6 billboards offer a unique way to reach people where they are, even in the middle of their daily routines.
What Are D6 Digital Billboards?
D6 digital billboards (or Digital 6 Sheets) are basically high-impact digital screens placed in busy, high-traffic locations. They are a portrait-oriented digital advertising screen, 1200mm in width x 1800mm in height.
Think:
🚶♂️ Bus stops – where people are naturally stationary and have time to notice an ad.
🚆 Train stations – a constant flow of commuters passing by every day.
🏬 Supermarkets – prime spots for catching the attention of shoppers.
🌆 Town centres – busy streets filled with people going about their day.
🛍️ Shopping malls – bustling hubs packed with shoppers and foot traffic.
💪 Gyms – spaces where health-focused individuals are likely to engage with dynamic, visually striking ads.
The beauty of D6 billboards is that they play a 10-second ad every 60 seconds for around 9 hours a day, which means your ad is getting repeated exposure throughout the day, at eye level, where people can’t help but notice it.
Why D6 Billboards Work So Well
✅ They’re Hard to Ignore
Unlike traditional posters or static ads, D6 billboards are digital, they light up, they move, they stand out. People are naturally drawn to bright, moving visuals, which means your message is more likely to grab attention and stick in people’s minds.
🎯 Targeted and Strategic Placement
Here’s where it gets even better, with RADAR Planning, you can choose exactly where your ad appears based on targeted data profiles. That means you can place your billboard in areas where your target audience is most likely to see it. Running a campaign aimed at students? We’ll position it near universities and bus routes. Targeting parents? We’ll focus on supermarkets and schools.
🔄 Flexible and Fast
One of the biggest advantages of D6 billboards is how quickly they can go live. Unlike traditional billboards that require printing and set installation dates, D6 campaigns can be up and running within a couple of days. That’s a game-changer if you’ve got a last-minute campaign or want to react to a trending moment.
💡 Cost-Effective and Customisable
Not all advertising budgets are the same, and that’s the great thing about D6 billboards. They can be tailored to your budget, whether you want to run a national campaign or focus on just a few key locations. Plus, the ability to adjust content mid-campaign means you can tweak your messaging if needed without starting from scratch.
Let TMH Media Help You Make an Impact
If you’ve been thinking about giving your brand some extra visibility, D6 billboards are the way to go, and we can help make it happen. At TMH Media, we know how to strategically place your ads for maximum impact, using the latest planning tools to make sure you reach the right audience in the right locations, with no wastage.
👉 Ready to see your brand in lights? Get in touch with TMH Media today, our expert team is here to deliver you a successful campaign at the best rates, with unbeatable service. Let’s make an impact together!
Email: hello@tmhmedia.co.uk
Phone: 01206 241014