NHS Nottingham Mental Health
Driving recruitment for open nursing roles
Nottinghamshire Healthcare employs over 11,000 colleagues who provide intellectual disability, mental health, community health, forensic and offender healthcare services across Nottinghamshire, Leicestershire, Lincolnshire and South Yorkshire.
Challenge
NHS Nottingham tasked TMH with creating a multi-media campaign aimed at recruiting nursing staff at their new Mental Health Hospital.
They needed immense results to enable them to start their recruitment process. The campaign needed to deliver instant results.
Action
TMH Media worked closely with NHS Nottingham and planned a media campaign to best connect with their targeted profile of both males and females within a local commute of the new hospital.
With our extensive knowledge of local media, we put together a targeted media campaign that would give NHS Nottingham maximum reach and impact.
We achieved this by using the following media – Adnozzles, Bus Rears, Dax Radio and Capital Radio across Nottinghamshire.
Results
The campaign was highly effective, we used a number of different media formats and this in turn created high coverage and impact.
Applications came through straight away allowing the NHS to start their recruitment process. The campaign delivered high quality candidates and met NHS Nottingham’s targets for this recruitment drive.
This campaign was planned on a restricted budget and deemed a great success. We have since worked with other NHS Trusts from the success of this campaign.