NHS Galleri Trial
Clinical Trial Appeal
The NHS-Galleri trial is a research trial to see how well the Galleri blood test works in the NHS. The aim of the trial is to see if using the Galleri test alongside existing cancer screening can help to find cancer early. Finding cancer early often means it is easier to treat.
Challenge
The NHS-Galleri initiative faced the challenge of promoting clinical trials for a groundbreaking blood test designed to detect early signs of cancer. Targeting individuals aged 55 and above, the primary goal was to boost trial participation by raising awareness and understanding the benefits of early cancer detection. The campaign needed to effectively reach and engage an older demographic across multiple UK regions including Birmingham, Manchester, London and Kent.
Action
To address the challenge, TMH Media executed a focused six-month campaign through:
Targeted Media Channels: Utilising local press and radio to deliver customised messages, effectively reaching the older demographic in specific urban areas.
Educational Content: Highlighting the benefits of early cancer detection and the new blood test, presented in a clear and encouraging style.
Regional Customisation: Adapting messages for regional specifics to enhance relevance and boost engagement.
Results
The NHS-Galleri Clinical Trials campaign successfully met its objectives with the following outcomes:
Enhanced Public Engagement: The targeted approach led to high engagement rates, with significant increases in enquiries and participation in the clinical trials noted by health services across the involved regions.
Broad Awareness: The use of local media ensured that the campaign messages reached an extensive audience, significantly raising awareness about the clinical trials and the importance of early cancer detection.
Positive Feedback: Participants and healthcare professionals provided positive feedback on the campaign’s clarity and the impactful manner, in which the information was conveyed, which was instrumental in driving trial participation.
Conclusion
The NHS-Galleri Clinical Trials campaign by TMH Media effectively addressed the challenge of engaging an older demographic in important cancer detection research. Through strategic use of local media, educational content and community outreach, the campaign not only increased awareness but also actively facilitated higher participation in the clinical trials by 35%, potentially contributing to advancements in early cancer detection.