Increasing BAME applicants by 23%
Kent Police wanted to connect with different ethnic groups for their recruitment drive.
They needed to reach specific key areas throughout Kent with different messages in each of the different locations.
The Kent Police campaign was hugely successful. The multi messaging campaign delivered best results from the desired audiences.
The campaign provided maximum coverage with little wastage and created a far greater opportunity for Kent Police’s recruitment campaign to be seen and heard by the right audiences in the right areas.