Increasing ticket sales by 32%

Hillsong Church is a worldwide contemporary Church. Hillsong Church was founded by Brian and Bobbie Houston in 1983 in the western suburbs of Sydney, Australia. Now, Hillsong has churches in city centres in 28 countries around the world. The church has an average global attendance of 150,000 weekly.


Hillsong Conference is all about championing the cause of THE Church of Jesus Christ — across every nation, denomination, age and background. Promoting the event was a key aspect of success to ensure that maximum capacity and awareness was achieved.


To generate awareness and encourage ticket sales, TMH Media created and executed a solid, strategy backed Facebook marketing campaign. We used Hillsong Church’s promotional video and set up tests with different demographics and formats, including video, carousel and single image ads, to see which audience and format responded the best. Once we had this data, we could then optimise and scale the campaign effectively, knowing which audience and format performed the best.


The campaign was a huge sucess and the client was very happy with the results we generated for them.


32% Increase in ticket sales


156,000 users reached


572,000 impressions gained


Cost per click decreased by 72%