Effective digital marketing enables businesses to grow their audience, convert customers and ultimately, increase sales. No matter the size of your business, you can adopt a digital marketing strategy that rivals larger corporations, for a cost that works out much lower than traditional print marketing. Salesforce research found that 75% Of Total Marketing Budget Will Go To Digital Marketing.
So, are you ready to up your digital marketing game? If you’re looking for the perfect digital marketing agency for your business, here’s what you should look out for:
Think about your company goals
The first thing you need to do before thinking about which digital marketing agency to go with is to figure out what your requirements are. Are you hoping to refresh your company website, improve your Pay Per Click (PPC) strategy, optimise your email marketing campaigns, or something else entirely? It might be that you’re totally new to the world of digital marketing and you need help determining your strategy and end goals. If this is the case, draft a list of questions to ask agencies to determine which aligns most clearly with your business.
Research, research… research!
Find out what other people are saying about the agency. You can find this information through online reviews, word-of-mouth recommendations or even in a simple Google search. The agency themselves may supply case studies on the website highlighting how their work has helped a business meet their goals. Don’t be afraid to ask the agency for examples of past work, or more importantly, analytics. If the agency is worth your while, they should have the numbers to back it up.
Get the lowdown on the agency’s team, do they boast a specialist group of experienced marketing executives, designers, copywriters and developers, or is it a one-man-band working from their garden shed? That’s not to say you should go with the largest, flashiest company by any means; but, they should have experience handling challenges and a strong portfolio to back themselves up.
Left to wait five days for a reply from a potential marketing agency? It’s likely this is how they mean to go on. If you’re looking for an agency you can have a collaborative back-and-forth relationship with, this should be established from the outset. You should be able to tell early on if they’re on the same wavelength.
Since 2013 TMH Digital has built a team of digital marketing experts, each committed to remaining at the forefront of the digital marketing space and delivering commercially focused and ROI positive results for our clients.
If you are looking for a Digital Marketing agency that get’s results, let’s talk!