So, you’ve managed to drive traffic to your website, you’re getting 1000’s of page views and 1000’s of unique visits, but the increase in business doesn’t reflect this.
Well, there’s probably a few reasons why:
The wrong audience is visiting your site, they’re not interested in the product, or they’re not ready to buy yet.
There’s a problem with the product you’re trying to sell.
The content isn’t engaging the user, the user doesn’t know what action to take and the user ends up leaving the site before giving you any information or requesting further details.
As an agency TMH can help you to discover the source of the problem. Be it 1,2 or 3 in the possible reasons above we can help you to overcome any of those problems.
But let’s focus on number 3.
The content isn’t engaging the user, the user doesn’t know what action to take and the user ends up leaving the site before making a purchase, giving you any information or requesting further details.
This is where a landing page comes in. Instead of pointing your PPC/Social Media/Email Marketing Campaign to the home page of your site, or just a plain content page of your site, what we’ll build is a page specifically designed to have:
All of the content this particular user will need.
A clear path for the user to follow.
A clear call to action for quick data capture.
What are the advantages of this?
A landing page that displays the 3 characteristics above improves user experience with your website and increases the conversion rate of traffic to the site.
Imagine, instead of users having to click around your site getting bits of information from each page, the exact content they needed – relevant to how they found their way onto your site – was all in the same place, along with any other relevant information they needed and a call-to-action to make a purchase, or sign up to a newsletter, or whatever your end goal is for your users.