Targeted Sky AdSmart Campaigns
In a UK first, Sky AdSmart can serve different ads to different Sky households, watching the same programme.
10.5 million homes in the UK have Sky TV, you can now target local post codes and demographics with very little wastage.
As a business, you will want to target a certain viewer in a certain location. By choosing some of the 400 sub genres of viewers, you now can.
Your advert is stored on the Sky box of the people that meet your requested profile. Then when the target group are watching a Sky Channel and an advert break comes along, the Sky box recognises this and drops your advert seamlessly into the advert break.
Appearing on leading TV stations like Sky One, Sky Atlantic, Sky Sports…… currently up to 89 channels with more being added all the time, you are targeting an audience only suited to viewing your advert.
Is Sky AdSmart right for you?
You want to speak directly to your relevant audience.
You want to restrict your advertising to a specific region, city or even postcode area.
You want to increase sales and/or brand awareness.
You want to stand out against competitors.
You want your brands to be seen in a premium/talked about environment.
You only want to pay when your ad is seen, rather than just a few seconds.
Call our team today and learn more about advertising on Sky AdSmart.